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    Advertising and IMC Study Set 2
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    Exam 1: Strategic Brand Communication
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    When Dell Indicates in Its Ads and on Its Computer
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When Dell Indicates in Its Ads and on Its Computer

Question 92

Question 92

Essay

When Dell indicates in its ads and on its computer boxes "Intel inside," what type of branding is this,and why does Dell do this?

Correct Answer:

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This is called ingredient branding,which...

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