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  3. Study Set
    Globale Consumer Behavior
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    Exam 4: Learning Memory
  5. Question
    Licensing Occurs When a Company ________
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Licensing Occurs When a Company ________

Question 28

Question 28

Multiple Choice

Licensing occurs when a company ________.


A) uses family branding
B) "rents" a well-known name
C) extends a product line
D) uses look-alike packaging

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