Multiple Choice
An advertisement emphasizes that if a consumer uses a certain deodorant,he or she will not offend other people and will not cause problems in the workplace because of "bad body odor." What part of the Freudian system is this ad appealing to?
A) The id
B) The superego
C) The archetype
D) The ego
Correct Answer:

Verified
Correct Answer:
Verified
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