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  3. Study Set
    Globale Consumer Behavior
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    Exam 7: Personality, Lifestyles, and Values
  5. Question
    Brand Personality Is a Set of Traits People Attribute to a Product
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Brand Personality Is a Set of Traits People Attribute to a Product

Question 77

Question 77

True/False

Brand personality is a set of traits people attribute to a product as if it was a person.

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