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    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 7: Personality, Lifestyles, and Values
  5. Question
    It Is Possible to Use Psychographics to Identify Distinct Segments
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It Is Possible to Use Psychographics to Identify Distinct Segments

Question 70

Question 70

True/False

It is possible to use psychographics to identify distinct segments even for mundane products such as soap.

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