The Berry and Dale Advertising Agency Has Proposed a New

Multiple Choice

The Berry and Dale advertising agency has proposed a new campaign for Bayer aspirin to overcome the public's tendency to "tune out" Bayer commercials.The proposed technique involves creating ten different 15-second spots that all demonstrate reasons for using Bayer aspirin.Which theory of message communication is the agency trying to use for in its proposal for Bayer aspirin?

A) The trait-factor theory
B) The balanced communication theory
C) The two-factory theory
D) The theory of reasoned action