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    Consumer Behavior Buying
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    Exam 8: Attitudes and Persuasive Communication
  5. Question
    A Story About an Abstract Trait or Concept That Advertisers
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A Story About an Abstract Trait or Concept That Advertisers

Question 14

Question 14

True/False

A story about an abstract trait or concept that advertisers tell in context of a person,animal,vegetable,or object is called a metaphor.

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