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    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 8: Attitudes and Persuasive Communication
  5. Question
    The ________ Route to Persuasion Is Taken When the Receiver
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The ________ Route to Persuasion Is Taken When the Receiver

Question 42

Question 42

Multiple Choice

The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.


A) central
B) peripheral
C) dual
D) subconscious

Correct Answer:

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