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You Have Been Hired to Help Design a Campaign to Get

Question 130

Multiple Choice

You have been hired to help design a campaign to get people to conserve energy. Based on the research by Nolan and colleagues (2008) , what is the most effective way to convince people to conserve?


A) Emphasize the money they would save
B) Explain the benefits to society
C) Explain that they are protecting the environment
D) Tell them that their neighbors are doing it

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