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Emilio Is Designing an Ad Aimed at Increasing Seat Belt

Question 119

Multiple Choice

Emilio is designing an ad aimed at increasing seat belt use. He decides to incorporate slogans like, "It's great to buckle up!" rather than "35 percent of adults do not regularly wear a seat belt." Emilio is using __________ in this ad.


A) peripheral cues
B) injunctive norms
C) normative social influence
D) descriptive norms

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