Based on the Field Study by Shultz and His Colleagues

Multiple Choice

Based on the field study by Shultz and his colleagues (2007) in which several households in a neighborhood received weekly feedback about their level of energy consumption relative to their neighbors, if you wanted to encourage people to use less electricity, what would you do?

A) Tell them the average level of energy consumption
B) Teach them ways to conserve energy
C) Give them smiley or sad faces depending on how well they conserved energy
D) Reduce their bill for efforts at efficiency