Next Week, You're Going to Give a Lecture to the Psychology

Multiple Choice

Next week, you're going to give a lecture to the psychology club about the Yale Attitude Change approach to persuasion. What will be your three main topics?

A) The source; the nature of the communication; the nature of the audience
B) The source; the need for cognition; the implicit attitudes of the audience
C) The source; the nature of the communication; the route of processing (central/peripheral)
D) The personality of the audience; the nature of the message; the social status of the speaker