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The Yale Attitude Change Approach Focused on a Number of Factors

Question 124

Multiple Choice

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies communication variables as one of those factors?


A) Hostile versus receptive audiences
B) Attentive versus inattentive listeners
C) Long versus short appeals
D) Expert versus novice speakers

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