Multiple Choice
Most automobile ads on television convey very little objective information about the models shown; indeed, one automaker launched a series of television ads that contained no words at all. The design of these automobile advertisements is based on the advertisers' premise that cars are __________.
A) social identity products
B) utilitarian products
C) a near necessity in the United States
D) "disposable" consumer products
Correct Answer:
Verified
Correct Answer:
Verified
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