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Why Do Ads for Heartburn Medications Spend So Much Time

Question 150

Multiple Choice

Why do ads for heartburn medications spend so much time talking about how quickly the product works and whether there is calcium or magnesium in the product?


A) Such medications are highly relevant to people who suffer from indigestion.
B) The public is well informed about the causes of and treatments for heartburn.
C) Emotional appeals are not likely to work when people are already suffering.
D) Few celebrities would agree to appear in heartburn commercials.

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