Essay
Imagine you want to change someone's attitude on what car to purchase. Describe how you would form your arguments if you wanted to use central routes of persuasion. Then describe how you could form your arguments using peripheral routes of persuasion. Which type of persuasion would lead to long-lasting attitude change?
Correct Answer:

Verified
You can persuade someone using central r...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q154: According to the authors of your text,
Q155: Researchers suggest that some attitudes are linked
Q156: In general, what is an attitude? Provide
Q157: In "phone wars" with MCI, Sprint, and
Q158: Because adolescents in particular are very susceptible
Q160: Although cognitive dissonance is a very powerful
Q161: Public service ads often try to raise
Q162: How can cognitive dissonance create attitude change?
Q163: Peer pressure is effective because it plays
Q164: The function of affectively based attitudes is