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Why Might a Business Use a Combination of Direct,indirect,and Mixed

Question 51

Multiple Choice

Why might a business use a combination of direct,indirect,and mixed marketing channel systems?


A) to have total control over the quality of customer service
B) to lower the risk of distributing products to end-users
C) to attain maximum profits at minimum cost
D) to reach different target markets cost effectively and to deliver the service level expected by target customers
E) to comply with legal requirements that limit a business from having too much control over the distribution of products to consumers

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