Which of the Following Is True of Single-Segment Pricing Strategy

Multiple Choice

Which of the following is true of single-segment pricing strategy?

A) A single-segment pricing strategy is most likely to be employed during the decline stage of the product life-cycle.
B) A single-segment pricing strategy is a cost-based pricing strategy rather than a value-based one.
C) The company does not base the price of a product on the savings that customers realize over the life of the product.
D) The main goal of single-segment pricing is to lower the cost to potential customers in order to attract their purchase volume.
E) A single-segment pricing strategy overlooks both competitor's offerings and price sensitivity.