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    Market Based Management
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    Exam 8: Value-Based Pricing and Pricing Strategies
  5. Question
    Calculate the Price Elasticity If a Business Maintains Its Current
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Calculate the Price Elasticity If a Business Maintains Its Current

Question 3

Question 3

Multiple Choice

Calculate the price elasticity if a business maintains its current gross profit with a 5 percent price reduction and a 20 percent volume gain.


A) -15
B) -4
C) 4
D) 15
E) 25

Correct Answer:

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