Which of the Following Statements Is True About Branding

Multiple Choice

Which of the following statements is true about branding?

A) The first step in developing a brand identity is to focus on product features rather than customer benefits.
B) An internally focused business is best prepared to build a brand identity that would be meaningful to target customers.
C) A brand name provides customers with a way to quickly comprehend the brand's primary benefits.
D) A brand-encoding system refers to the measures taken to protect a brand name.
E) Functional names refer to brand names that are associated with an experience.