Microsoft Office 2010 Allows Buyers and Users to Quickly Identify

Multiple Choice

Microsoft Office 2010 allows buyers and users to quickly identify the Microsoft product and its newness to older versions of the same brand.This is an example of using a ________ branding strategy.

A) company name
B) company and brand name
C) brand and subbrand name
D) company,brand,and product name
E) company and brand name,and number