Which of the Following Is True About a Marketing Cost

Multiple Choice

Which of the following is true about a marketing cost scope effect?

A) It refers to a reduction in the sales expenditure,to increase profit margins.
B) It refers to production process improvements that are the result of learning.
C) It refers to the use of innovative marketing strategies to increase market share.
D) It refers to cost efficiencies derived from product line extensions.
E) It refers to the cost efficiency achieved by avoiding brand extensions.