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A Market-Based Strategy That Leverages a Knowledge Advantage with Respect

Question 42

Multiple Choice

A market-based strategy that leverages a knowledge advantage with respect to both customers and competitors,and can be implemented with a nonconfrontational approach that minimizes losses,is known as a(n) ________ strategy.


A) inside-the-box
B) disintermediation
C) oblique
D) mass-personalization
E) reactive

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