MINI-CASE Sparks Inc. ,A Firm That Manufacturers Low Voltage Halogen Lamps,currently

Multiple Choice

MINI-CASE
Sparks Inc. ,a firm that manufacturers low voltage halogen lamps,currently has a 40% share of a 1 million unit market.The firm has extensive customer knowledge,as well as extensive competitor knowledge.The three largest competitors of Sparks Inc.have market shares of 5%,10%,and 15%,respectively.
-Mini-Case Question.Sparks Inc.uses its superior knowledge of both customers and competitors to devise a market-based strategy to achieve desired gains without sustaining excessive losses.The firm seeks to gain a competitive advantage through a nonconfrontational approach.Which of the following competitive strategies is Sparks Inc.most likely to be using?

A) a disintermediation strategy
B) an inside the box strategy
C) an oblique strategy
D) a frontal attack strategy
E) a benchmarking strategy