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If a Company's Product Has an Overall Perceived Performance Score

Question 15

Multiple Choice

If a company's product has an overall perceived performance score of 125,it means that ________.


A) the product has a product performance advantage of 125%
B) the company is showing a 25% increase in sales in the annual report
C) the relative cost of purchase index for the product is equal to 125
D) the business is 25 percent ahead of its competition
E) the company is showing a 25% increase in profits in the annual report

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