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  3. Study Set
    Market Based Management
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    Exam 3: Market Potential, market Demand, and Market Share
  5. Question
    The Last Customers to Adopt a New Product or Service
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The Last Customers to Adopt a New Product or Service

Question 9

Question 9

Multiple Choice

The last customers to adopt a new product or service are called ________.


A) early adopters
B) early majority customers
C) late majority customers
D) laggards
E) innovators

Correct Answer:

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