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  3. Study Set
    Market Based Management
  4. Exam
    Exam 2: Marketing Metrics and Marketing Profitability
  5. Question
    The NMC of Any Proposed Strategy Must Be Lower Than
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The NMC of Any Proposed Strategy Must Be Lower Than

Question 49

Question 49

True/False

The NMC of any proposed strategy must be lower than the current NMC in order to increase a business's net profit.

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