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  3. Study Set
    Market Based Management
  4. Exam
    Exam 2: Marketing Metrics and Marketing Profitability
  5. Question
    What Is the Marketing Return on Sales (Marketing ROS)for a Product
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What Is the Marketing Return on Sales (Marketing ROS)for a Product

Question 17

Question 17

Multiple Choice

What is the marketing return on sales (marketing ROS) for a product line that generates $40 million in sales revenues with a net marketing contribution of $32 million ?


A) 75%
B) 80%
C) 100%
D) 125%
E) 150%

Correct Answer:

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