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  3. Study Set
    Market Based Management
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    Exam 2: Marketing Metrics and Marketing Profitability
  5. Question
    The Net Marketing Contribution for TRX Inc
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The Net Marketing Contribution for TRX Inc

Question 9

Question 9

Multiple Choice

The net marketing contribution for TRX Inc.is $20 million.The marketing and sales expenses come up to $4 million.Calculate the marketing return on investment for the company.


A) 66.6%
B) 300%
C) 500%
D) 100%
E) 50%

Correct Answer:

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