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  3. Study Set
    Market Based Management
  4. Exam
    Exam 16: Market-Based Management and Financial Performance
  5. Question
    Service Quality Affects Customer Retention and Profit in the Numerator
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Service Quality Affects Customer Retention and Profit in the Numerator

Question 15

Question 15

True/False

Service quality affects customer retention and profit in the numerator and accounts receivable in the denominator of the return on assets equation.

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