Forward-Looking Marketing Metrics Are Particularly Important Because ________

Multiple Choice

Forward-looking marketing metrics are particularly important because ________.

A) they focus on the past performance of a company
B) they are leading indicators of a business's future performance
C) they include both customer metrics and competitiveness metrics
D) they allow a business to measure the revenue per customer
E) they are more advanced product-market metrics for companies that are dealing with pricing issues