Which of the Following Is True of Backward-Looking Market Metrics

Multiple Choice

Which of the following is true of backward-looking market metrics?

A) They are applied simultaneously with financial performance metrics,normally at the end of a reporting period.
B) They include relative product and service quality.
C) Their purpose is to track customer perceptions and attitudes that precede actual changes in customer behavior.
D) They are the indicators of future financial performance.
E) The absence of these metrics can result in customer-dissatisfaction problems being undetected.