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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 15: Marketing Metrics,performance,and Strategy Implementation
  5. Question
    Margin Per Unit Equals ________
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Margin Per Unit Equals ________

Question 59

Question 59

Multiple Choice

Margin per unit equals ________


A) demand x sales
B) total sales contribution - marketing and sales expenses
C) price - fixed unit cost
D) price - variable unit cost
E) price - total unit cost

Correct Answer:

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