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Martha Has Determined That Along the Share-Development Path,her Business Should

Question 15

Multiple Choice

Martha has determined that along the share-development path,her business should perform at a 91% level of product awareness,73% in product preference,86% in intentions to purchase,and 76% in product availability.If the share potential index for Martha's business is 26%,at what level of purchase rate should her business perform?


A) 90%
B) 80%
C) 70%
D) 60%
E) 50%

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