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    Exam 10: Marketing Communications, social Media, and Customer Response
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    Heavy-Up Message Frequency Involves the Use of Alternating Exposure Periods
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Heavy-Up Message Frequency Involves the Use of Alternating Exposure Periods

Question 33

Question 33

True/False

Heavy-up message frequency involves the use of alternating exposure periods by spending heavily during some periods and not at all during other periods.

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