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The ________ Index Is Calculated Using the Formula Based on Hierarchical

Question 59

Multiple Choice

The ________ index is calculated using the formula based on hierarchical set of customer response effects: Exposed to Ad X Aware of Ad X Comprehend the Ad X Intend to Buy X Buy the Product.


A) customer response
B) marketing benefit
C) market penetration
D) brand awareness
E) market share

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