Multiple Choice
Which of the following is the best measure of how well the ad reached a target market and how often it was seen?
A) total revenue
B) gross rating points
C) total advertising cost
D) cost advantage index
E) brand advantage index
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q34: We-Move-It Inc.is a moving company located in
Q35: The objective of a _ communication strategy
Q36: MINI-CASE<br>Vincent & Rankine is a company that
Q37: Erb Manufacturing Group is an American manufacturer
Q38: Customer use of social media gives marketers
Q40: An ad program's marketing ROI refers to
Q41: Calculate the advertising expense for period 16
Q42: Creating awareness among a large number of
Q43: The objective of brand-image communications is to
Q44: Which of the following is a mode