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    Market Based Management
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    Exam 10: Marketing Communications, social Media, and Customer Response
  5. Question
    Which of the Following Is an Approach to Message Reinforcement
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Which of the Following Is an Approach to Message Reinforcement

Question 10

Question 10

Multiple Choice

Which of the following is an approach to message reinforcement that maintains awareness,reduces copy wear-out,and is cost-efficient?


A) benchmarking
B) bundling
C) pulsing
D) cobranding
E) brand encoding

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