Advertising Elasticity Is Calculated as the ________

Multiple Choice

Advertising elasticity is calculated as the ________.

A) absolute change in sales divided by the percent change in advertising expenses
B) percent change in sales divided by the percent change in advertising expenses
C) absolute change in advertising expenditures divided by the percent change in revenue
D) percent change in advertising expenses divided by the percent change in revenue
E) percent change in sales minus the percent change in advertising expenditures