Melissa Rossi, Product Manager at National Consumers, Inc $\quad$ $\quad$

Multiple Choice

Melissa Rossi, Product Manager at National Consumers, Inc.(NCI) , is evaluating alternatives for introducing a new package for toothpaste.She has identified four alternative markets, and has constructed the following table which shows NCI's rewards (in $1,000,000's) for various levels of acceptance by the markets and their probabilities. $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$ $\quad$$\text { Market Acceptance }$$\begin{array}{|c|c|c|c|} \hline \text { Market } & \text { Low (.3) } & \text { Medium (.4) } & \text { High (.3) } \\\hline \text { Northeast Only } & -0.7 & 0 & 1 \\\hline \text { Southeast Only } & -0.2 & 0.2 & 0.8 \\\hline \text { National } & -1.5 & -0.2 & 2 \\\hline \text { None (don't introduce the new package) } & 0 & 0 & 0\\\hline \end{array}$
If Melissa uses the EMV criterion, the appropriate choice would be: ________.

A) Northeast Only
B) Southeast Only
C) National
D) None (don't introduce the new package)