BigShots, Inc

Multiple Choice

BigShots, Inc.is a specialty e-tailer that operates 87 catalog websites on the Internet.Kevin Conn, Sales Director, feels that the style (color scheme, graphics, fonts, etc.) of a website may affect its sales.He chooses three levels of design style (neon, old world and sophisticated) and randomly assigns six catalog websites to each design style.In Kevin's experiment "sales at a website" is _______.

A) a blocking variable
B) a concomitant variable
C) a treatment variable
D) the dependent variable
E) the independent variable