BigShots, Inc

Multiple Choice

BigShots, Inc.is a specialty e-tailer that operates 87 catalog websites on the Internet.Kevin Conn, Sales Director, feels that the style (color scheme, graphics, fonts, etc.) of a website may affect its sales.He chooses three levels of design style (neon, old world and sophisticated) and randomly assigns six catalog websites to each design style.In Kevin's experiment "style" is _______.

A) the dependent variable
B) a treatment variable
C) a concomitant variable
D) a blocking variable
E) a response variable