Belinda Bose Is Reviewing a Newly Proposed Advertising Campaign

Multiple Choice

Belinda Bose is reviewing a newly proposed advertising campaign.Based on her 15-years' experience, she believes the campaign has a 75% chance of significantly increasing brand name recognition of the product.This is an example of assigning probabilities using the ________________ method.

A) subjective probability
B) relative frequency
C) classical probability
D) a priori probability
E) a posterior probability