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A Market Research Firm Conducts Studies Regarding the Success of New

Question 68

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A market research firm conducts studies regarding the success of new products.The company is not always perfect in predicting the success.Suppose that there is a 50% chance that any new product would be successful (and a 50% chance that it would fail) .In the past, for all new products that ultimately were successful, 80% were predicted to be successful (and the other 20% were inaccurately predicted to be failures) .Also, for all new products that were ultimately failures, 70% were predicted to be failures (and the other 30% were inaccurately predicted to be successes) .If the market research predicted that the product would be a success, what is the probability that it would actually be a success?


A) 0.27
B) 0.73
C) 0.80
D) 0.24
E) 1.00

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