Rebecca Sear, Marketing Director of a Regional Restaurant Chain, Is

Multiple Choice

Rebecca Sear, Marketing Director of a regional restaurant chain, is directing a study to identify and assess the in-dining experience of the customers at one of the restaurants.She directs her staff to design a web-based market survey for distribution to 100 of all the restaurant's customers who enjoyed a meal during the past 6 months.For this study, the set of 100 customers is ________________.

A) a parameter
B) a sample
C) the population
D) a statistic
E) the frame