Sue Taylor, Director of Global Industrial Sales, Is Concerned by a Deteriorating

Multiple Choice

Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of industrial customers is stable at 1,500, but they are purchasing less each year.She orders her staff to search for causes of the downward trend by selecting a focus group of 40 industrial customers.For this study, the set of 40 industrial customers is ________.

A) a parameter
B) a sample
C) the population
D) a statistic
E) the frame