Sue Taylor, Director of Global Industrial Sales, Is Concerned by a Deteriorating

Multiple Choice

Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of customers is stable at 1,500, but they are purchasing less each year.
She orders her staff to search for causes of the downward trend by selecting a focus group of 40 industrial customers.Sue is ordering a __________.

A) statistic from the industrial customers
B) census of the industrial customers
C) sample of the industrial customers
D) sorting of the industrial customers
E) parameter of the industrial customers