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    Modern Management Concepts and Skills Study Set 3
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    Exam 9: Strategic Planning: Strategies, tactics, and Competitive Dynamics
  5. Question
    According to Porter,________ Refers to the Power That Customers Have
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According to Porter,________ Refers to the Power That Customers Have

Question 73

Question 73

Multiple Choice

According to Porter,________ refers to the power that customers have over the firms operating in an industry.


A) the threat of new entrants
B) buyer power
C) supplier power
D) the threat of substitute products
E) intensity of rivalry

Correct Answer:

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