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Online Retail Stores Such as Amazon and Blue Nile Are

Question 34

Multiple Choice

Online retail stores such as Amazon and Blue Nile are slowly replacing brick-and-mortar stores as more people realize that online purchases save time and provide a wider choice of products.In this scenario,Amazon and Blue Nile are examples of


A) a promotional mix
B) disruptive innovations
C) guerilla marketing strategies
D) institutional advertising strategies

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