Multiple Choice
Marcello is allowed to purchase a reasonably priced notebook computer for graduation.He sees one at Excel Electronics for $999.99 and calls his parents to assure them the computer costs "less than a thousand." Both Marcello and Excel Electronics are using _____ to downplay the price of the computer.
A) cost-based pricing
B) personal selling
C) price fixing
D) odd pricing
Correct Answer:

Verified
Correct Answer:
Verified
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